Privacy Policy

Sovereign Rarities Ltd. takes your privacy seriously. This privacy policy sets out the type of personal data that is collected when you interact with us as well as how we store, handle and keep this data safe.

We are committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement. Sovereign Rarities may change this policy from time to time by updating this page. You should check this page periodically to ensure that you are aware of any changes. This policy is effective from May 2018.


What information do we collect?

We may collect the following information about you:

Name, Contact information including your telephone number, billing/delivery address and email address. Demographic information such as sale/lot preferences and interests. Copies of documents you provide to prove your age or identity where the law requires this. (including your passport and driver's licence). This will include details of your full name, address, date of birth and facial image. If you provide a passport, the data will also include your place of birth, gender and nationality.

To obtain a copy of the information we hold about you, please contact:

We may also collect general user tracking information related to our website use using Google Analytics (see below). This information is collected and stored whenever a request is made for any page or image on our servers. This information can analysed and presented in the aggregate or organized by user sessions.


When do we collect this information?

We collect this information when you visit our website, make on-line purchases, contact us for any means, i.e. for queries or complaints, create an account with us, or when you purchase an item(s) from us in our shop, at a fair, or over the phone.


What we do with the information we gather?

We collect this information to understand your needs, personalize your use of our site, to provide you with a better service, and in particular for the following reasons:


Internal record keeping

The information we gather is used to improve our products and services to you. We may also use general tracking information (generated by Google Analytics, see below) for analysis and reporting on site activity. For example, we may want to know how long the average user spends on our site, or which pages or features get the most attention. This information is used to analyse the success of our website, i.e. to gauge the popularity of one feature or product offering over another, or our ability to understand how people use our website. Tracking and aggregating usage information will allow us to develop this understanding.


How we use cookies

A cookie is a small file which asks permission to be placed on your computer's hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use a third party product "Google Analytics", a web analytics service provided by Google, Inc. ("Google"), to help us analyse how our site is used. The information collected is anonymous and is statistical data about users' browsing actions and patterns. It is used to generate website statistics and inform improvements to the website. In using Google Analytics, information about your use of our site, including your IP address, operating system and browser type may be transmitted to, and stored by, Google. This information will be subject to Google's Privacy Policy. See Google's Privacy Policy

Overall, cookies help us provide you with a better website by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. NOTE this may prevent you from taking full advantage of the website as it will NOT work correctly.


Controlling your personal information

We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required to do so by law or by any Governmental Body. If you have opted in to receive updates from us we may contact you from time to time to send you newsletters and information you may be interested in as well as notifications of upcoming events or sales. You can unsubscribe from these updates or change your preferences at any time by logging in to your account or contacting us. We will only pass on information about you as an individual (as opposed to aggregate information) to third parties overseas to enable us to perform services requested by you.

In certain circumstances we may need to disclose information about you if you breach this privacy policy or if you breach our Terms and Conditions.

You may request a copy of all the information Sovereign Rarities holds about you by signing and mailing a letter of request to our office. If you believe that any information we are holding is incorrect or incomplete, please email us as soon as possible at the address listed below. We will promptly correct any information found to be incorrect. At any time, you may request that your information be removed from our sites by sending an

email request to us


Online Payment Security

We only collect credit card information in order to process transactions using third party solutions from World Pay. Sovereign Rarities does not retain any customers credit card or other financial information. If you have any further questions about the website or privacy policy please contact us.


How we keep our systems secure

We have security measures in place to protect the loss, misuse and alteration of the information under our control. These security measures include firewalls, data backup procedures and where appropriate, encryption and secure internet transactions. Despite these measures, "perfect security" on the internet does not exist.

We hope this information has been helpful in setting out the way we handle your personal data and your rights to control it.

If you have any questions that haven’t been covered, please contact us at either or at Sovereign Rarities, 32 St. George Street, London, W1S 2EA.

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